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“We know the examples about interest,” said Doug Miller, Livingsocial doyen VP for new activities. “We know who our gathering of people is, and we are building a space where we can program content that is significant for that crowd. It’s not like we assembled 918 F and trust they will come. It’s the regular broadening of the Living social business.”
Mill operator said 918 F will be elite and little, or what he calls “rare experiential.”
Take the supper anticipated Thursday’s opening: famous person culinary expert Mike Isabella preference be cooking a Mexican menu — a prelude to a restaurant he plans to open in Georgetown this spring called Bandolero.
The tickets were $119 every — not precisely quick meat costs.
“The quality of access is not in the vicinity of a markdown,” said Miller, who compares Livingsocial’s invasion into encounters to HBO’s making of its own substance. “We are set to make a menu with Mike Isabella that you are nay set to go anyplace else. It’s some the quality like that encounter.”
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