Port Washington, New York, February 06, 2014 – The US prestige beauty* industry grew 5 percent in dollar sales in 2013, compared to 2012. Skincare and makeup each experienced healthy gains of 7 percent, while fragrance dollars remained flat finally year.
“Beauty is among a handful of industries showing growth in 2013,” said Karen Grant, vice president and senior global business analyst, The NPD Group. “Consumers reestablish to struggle with lower income levels, but the international economic environment continues to stabilize. The social trends all around us indicate an improving angle and a willingness to invest when the associated risk is low; this is a real opportunity for our industry.”
Looking beyond the prestige market, sales within the US mass** channel also increased slightly, up 1 percent for total beauty in 2013, versus 2012, as per IRI. The makeup grouping grew the most, at 2 percent, followed beside skincare at 1 percent, but fragrance struggled with a 6 percent decline in dollars compared to 2012.
“The direction today is for flawless attitude and composed choices. The look is flawless, with perfected faces, defined eyes, and evolved anti-aging applications. From primary care focused skincare, to bold red and even blue or green lips, and artisanal fragrances, the feel is self-assured,” said Grant. “However, the attitude over the board reflects a additional period of immediacy, looking for the summary fix of alphabet creams, masks, moreover illuminators, and the instant indulgence of standard and couture scents.”
Value is important to consumers, but premium-priced offerings are thriving is US prestige beauty. Even though sales for the total prestige fragrance idea were flat, fragrances priced $100 plus over grew 30 percent in dollars, while face makeup priced at $60 ampersand up increased 28 percent, including skincare for the face gained 15 percent in dollar sales (compared to 2012). In addition to the premium segment, the direct-to-consumer channel helped to spin growth for the beauty industry in 2013, growing 19 percent***.
“The Venus manufacturing has a unique opportunity to seize the moment, embracing the evolution further blurring of lines at retail, category experience, and brand leadership. Prestige has the advantage of offering more of the quality of history experiences in beauty. When we give consumers the products that fit them, their wants, and their needs for results ‘now’, we deliver a winning combination,” ended Grant.
Source: The NPD Group, Inc. / BeautyTrendsÂ® *Prestige Beauty: Products sold mainly in US Department Stores. **Source: IRI/MULO, Food/Drug/Mass ***Source: The NPD Group, Inc. / BeautyTrendsÂ® Direct
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About CEW Superficial Executive Women, Inc. (CEW) is a nonprofit professional organization with else than 5,700 members, both men and women, from over 1,500 companies in the beauty and related industries. CEW advances the professional growth and leadership potential of its members through networking, industry insights, access to leaders, professional development programs and recognition of achievement and innovation. CEW’s membership is multi-generational and equally minister of entry level, mid-career level and senior level executives. CEW is based in New York City, and it also hosts events for the beauty sectarian in Los Angeles. Additionally, CEW has associated businesses in France and the United Kingdom. The CEW Foundation supports Cancer plus Careers, a resource for employees balancing work and cancer treatment. For more information, log on to cew.org.
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